Social Media

Twitter–Gnip Partnership Seeks to Inspire Social Media Analysis

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On Wednesday, Twitter and, social data provider, Gnip formally announced a partnership to make Twitter data commercially available through Gnip’s social media API. The partnership marks the first time a structured agreement has been available for businesses to purchase large quantities of streaming Tweets and is intended to encourage social media analysis around the wealth…

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Social Media

The New MySpace: The Good, The Bad, and The Ugly

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If MySpace were a worn, rusted, and underperforming engine, it just received a long overdue tune-up. Wednesday marked the introduction of a completely redesigned user experience that represents the company’s most recent and drastic attempt to revitalize the ailing social networking site. Rollouts began two days ago and will continue into November. With a new…

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Branding

Top Goals of Social Media Marketers: The What and The Why.

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Of the following three goals: customer acquisition, brand awareness, and customer loyalty, which would you expect to be the most important among US social media marketers? If you guessed customer acquisition you’d be incorrect. Turns out it’s brand awareness, but why? Isn’t lead generation and customer acquisition the lifeblood of every company? Well, yes, but without…

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Media

R.I.P. – In Memory of Gap’s New Logo

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Last Monday Gap unveiled an updated version of its company logo. Exactly one week later, Marka Hansen, President of Gap Brand North America announced the abandonment of the new logo and the triumphant return of the original iconic blue box design. Barely out of the gate and the new logo was squashed. So what happened…

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Media

Introducing the New Twitter

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Say goodbye to the Twitter you know and love (or hate). Yesterday evening Twitter announced its plans to launch a faster, easier, and richer version of its web interface. The re-engineered Twitter is currently only accessible to a small percentage of registered users, but will roll over the next several weeks. Click here for a two…

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Advertising

You’ve Got a Friend Request. From Your Mom… The Changing User Base of Social Networking Sites.

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College students be warned. A friend request from your Mom could be headed your way. Facebook, a digital haven and social hangout originally created for college students, is experiencing a dramatic shift in its user makeup. According to a May 2010 Pew Internet & American Life Project survey, older web users are rapidly increasing their…

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