David Gibson, Author at Overdrive Interactive

Driving Forward > Digital Marketing Blog

Cartwheel – New app from Facebook and Target offers deals to help drive foot traffic to stores

by David Gibson May 8, 2013

Launching this week is Cartwheel, a new deals program from Facebook and Target that will initially offer more than 700 deals that are redeemable only in Target stores. And every time someone claims a deal an automatic Newsfeed post is…

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Maker’s Mark Reverses Decision to Water Down Bourbon

by David Gibson February 19, 2013

Maker’s Mark, an operating unit of Jim Beam, was faced with a dilemma. They weren’t able to keep up with the demand for their flagship product and, because their bourbon is aged for five to eight years before being bottled,…

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UK teenagers without the Internet are “educationally disadvantaged”

by David Gibson January 4, 2013

A recent study, conducted by Oxford University’s department of education and partially funded by the British Educational Communications and Technology Agency (BECTA), examined how UK teenagers are using the internet and came away with two interesting conclusions: 1. Teenagers who…

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The American Magazine is Dead

by David Gibson December 4, 2012

Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend…

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The Biggest Hedge Fund You’ve Never Heard Of

by David Gibson October 1, 2012

Where is the largest hedge fund in the world located? New York? Hong Kong? Maybe Amsterdam or Dubai? How about an unimpressive office building in Reno, Nevada? This hedge fund has $117 billion dollars in assets under management (AUM). And…

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Mobile (Bacon) Marketing

by David Gibson September 14, 2012

Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon…

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Google Homepage is now a billboard

by David Gibson August 29, 2012

Interesting change to the once-pristine Google homepage this week. It’s now a billboard advertising “The new $199 tablet from Google”. This isn’t the first time Google has used their home page as a billboard – in addition to recent promotions…

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