Instead of selling the product’s taste or calorie count, for the past few years Cheetos has been working to associate their brand with fun pranks. One recent ad campaign tried to get people to toss a handful of the orange-colored snacks into a dryer containing a friend’s all-white wash. This Halloween, the Pepsi-Cola owned brand…
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Launching this week is Cartwheel, a new deals program from Facebook and Target that will initially offer more than 700 deals that are redeemable only in Target stores. And every time someone claims a deal an automatic Newsfeed post is generated unless the user has elected to turn off that option. This sounds like an…
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Maker’s Mark, an operating unit of Jim Beam, was faced with a dilemma. They weren’t able to keep up with the demand for their flagship product and, because their bourbon is aged for five to eight years before being bottled, there was no way to rapidly increase production. So they came up with the idea…
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A recent study, conducted by Oxford University’s department of education and partially funded by the British Educational Communications and Technology Agency (BECTA), examined how UK teenagers are using the internet and came away with two interesting conclusions: 1. Teenagers who do not have Internet access in their home feel they are “educationally disadvantaged” 2. The…
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Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend as advertisers increasingly move to the digital world. In 2011, the average circulation for the…
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Lots of Kickstarter campaigns are for the latest and greatest techno gadget but here’s one with a very retro focus. What if you could get the same custom fit for dresses and skirts that is provided by custom dressmakers? That’s the premise of Bow and Drape a Boston start-up recently launched. Once users register on…
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Where is the largest hedge fund in the world located? New York? Hong Kong? Maybe Amsterdam or Dubai? How about an unimpressive office building in Reno, Nevada? This hedge fund has $117 billion dollars in assets under management (AUM). And the fund’s name? Braeburn Capital. And it is a private fund – you can’t buy…
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Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon and he has to barter for whatever he needs – gas, food, clothes, a place…
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Interesting change to the once-pristine Google homepage this week. It’s now a billboard advertising “The new $199 tablet from Google”. This isn’t the first time Google has used their home page as a billboard – in addition to recent promotions for the Nexus S smartphone and the launch of Google+, they initially used the space…
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