Media

UK teenagers without the Internet are “educationally disadvantaged”

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A recent  study, conducted by Oxford University’s department of education and partially funded by the British Educational Communications and Technology Agency (BECTA), examined how UK teenagers are using the internet and came away with two interesting conclusions: 1. Teenagers who do not have Internet access in their home feel they are “educationally disadvantaged” 2. The…

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The American Magazine is Dead

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Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend as advertisers increasingly move to the digital world.  In 2011, the average circulation for the…

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Mobile (Bacon) Marketing

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Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter.  Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon and he has to barter for whatever he needs – gas, food, clothes, a place…

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Google Homepage is now a billboard

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Interesting change to the once-pristine Google homepage this week.  It’s now a billboard advertising “The new $199 tablet from Google”. This isn’t the first time Google has used their home page as a billboard – in addition to recent promotions for the Nexus S smartphone and the launch of Google+, they initially used the space…

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