Advertising

You’re doing Twitter wrong.

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If you are an online marketer, forget what you think you know about when to tweet, what time of the day to tweet, and even how many hashtags to include in your tweet. And that carefully crafted 140 character tweet you just wrote – it’s too long. According to a new report by Buddy Media,…

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Social Media

Crowd Sourcing the Haitian Earthquake Response

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On the night of the Haitian earthquake, Tufts graduate student Patrick Meier began responding to text messaged crisis reports with a unique solution to disaster relief – an online map that pinpointed where aid was needed, where people were trapped inside flattened buildings, and where rescuers could find much-needed supplies.  As the magnitude of the…

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Media

Google to Offer Captioned YouTube Videos

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Translation for online video is about to get a whole lot easier. Google just announced that they are going to start offering an automatic caption service for YouTube videos: Offering a service like this, provided it works as described, is nothing short of amazing. Subtitling videos or offering an alternative translated soundtrack is a time-consuming…

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Marketing

Overdrive Wins Web Marketing Association Award for Redesign of Pearson Learning Solutions Website

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Overdrive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2009 Web Award for Outstanding Achievement in Web Development from the Web Marketing Association, an organization made up of Internet marketing, online advertising, PR, and top web site design professionals who…

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Search

No Bling for Bing

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Looks like all the hype hasn’t translated into market share for Microsoft’s “decision engine” Bing. After an initial bump in usage, Bing’s market share is now 3.39%, according to the latest figures from a NetApplications survey. Meanwhile, StatCounter says that 89.92% of all global searches were done on Google. Here’s a link to the article:…

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