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Driving Forward > Digital Marketing Blog

You’re doing Twitter wrong.

If you are an online marketer, forget what you think you know about when to tweet, what time of the day to tweet, and even how many hashtags to include in your tweet.

And that carefully crafted 140 character tweet you just wrote – it’s too long.

According to a new report by Buddy Media, Twitter engagement rates for brands were 17% higher on Saturday and Sunday compared to weekdays. Tweets published during “busy hours” got a 30% higher engagement rate than those published during non-peak hours.

Some other findings in the report:

– Asking followers to “RT” gets you a 12X re-tweet rate than if you didn’t ask. Spelling out “Re-Tweet” increases that to a 23X re-tweet rate
– Shorter tweets get more re-tweets. Stick to 100 characters or less to see an increase in your re-tweets.
– Posts with images have double the engagement rate of those without images.

Here’s a link to the full report.

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