Internet Statistics Archives

Driving Forward > Digital Marketing Blog

E-Germany

by Harry Gold May 29, 2009

The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment…

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Advertising

Hulu Shakes Up the Online Video Scene

by Harry Gold May 4, 2009

Advertising revenues are expected to grow throughout 2011, increasing decently each year. Click on image below to see full numbers. In March, Google sites were still the most viewed properties on the Internet. Hulu is crawling up to third….

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Media

Marketers Need Metrics to IntegrateTraditional and Digital Media

by Harry Gold April 30, 2009

Click on image to see what marketers are satisfied with when it comes to integrating traditional and digital media. 38% of marketers are allocating 11%-20% of their media budget to online media. The chart below shows a breakout of challenges…

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Brand Mentions Preferred over Ads

by Harry Gold April 21, 2009

51% of Internet users are likely to take action after reading online ads. Pop-up ads are unpopular with users with only 13% likely to take action after viewing. Click on image to see full break out. To a degree, these…

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Mobile

Bare Necessities

by Harry Gold April 6, 2009

Consumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger…

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