Social Media

Women Who Blog

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Studies prove that women really do love social media. More than half of women internet users in the U.S. are interacting with social media in some way. Stats show this group not only reads blogs, but are publishing to them also. When putting together an online marketing campaign, it’s obvious this demographic cannot be ignored!…

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E-Commerce

E-Germany

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The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling. But the…

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Advertising

Hulu Shakes Up the Online Video Scene

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Advertising revenues are expected to grow throughout 2011, increasing decently each year. Click on image below to see full numbers.   In March, Google sites were still the most viewed properties on the Internet. Hulu is crawling up to third. See top 10 online video properties below. Source: eMarketer, May 4 2009

Email

Brand Mentions Preferred over Ads

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51% of Internet users are likely to take action after reading online ads. Pop-up ads are unpopular with users with only 13% likely to take action after viewing. Click on image to see full break out. To a degree, these stats are affected by demographics. Older Internet users and whites are less likely to respond…

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Social Media

Teens on Social Networks

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Social networking is getting more and more popular with young people ages 12-17. By the time 2013 comes along, 79% of this demographic group will be online. Click on image to enlarge and see the growth throughout 2008-2013. And what are these younger people doing while on social network sites? 91% of them are keeping…

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Mobile

Bare Necessities

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Consumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers. Magazines and video games would be easier to cut for these consumers, with only…

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Email

Social Nets and Blogs More Popular Than E-Mail

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According to Nielsen Online, E-mail is no longer the most popular activity online (besides surfing the web for info). Social networks and blog sites are now getting more attention. In December 2007, E-mail was ahead of social networks, but by the end of 2008, fell behind. Social networks and blogs beat out E-mail by less…

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