51% of Internet users are likely to take action after reading online ads. Pop-up ads are unpopular with users with only 13% likely to take action after viewing. Click on image to see full break out.
To a degree, these stats are affected by demographics. Older Internet users and whites are less likely to respond after reading an online-ad, compared to younger users and African-Americans and Hispanics. Click on image to enlarge and see all demographics.