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Marketers Need Metrics to IntegrateTraditional and Digital Media

Click on image to see what marketers are satisfied with when it comes to integrating traditional and digital media.

38% of marketers are allocating 11%-20% of their media budget to online media.

The chart below shows a breakout of challenges and barriers of integrating traditional and online media. Click image to enlarge.

Source: eMarketer, April 29 2009

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