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Driving Forward > Digital Marketing Blog

E-Germany

The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling.

But the situation has changed.




Source: eMarketer, May 29, 2009

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