Advertising

“IAB Internet Advertising Revenue Report 2010” Highlights

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This week, the Internet Advertising Bureau (IAB), in conjunction with PricewaterhouseCoopers, released its “International Advertising Revenue Report” for the full 2010 year. And, it turns out that most of the anticipated trends are actually coming to fruition. Interested in the highlights of the report? Look no further. 2010 Was Interactive Advertising’s Best Year Ever All…

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Email

E-mail: Fastest Growing Direct Marketing Segment

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According to Veronis Suhler Stevenson (VSS), in its annual Communications Industry Forecast, e-mail will continue to grow in double digits. More specifically, it is predicted that for the next five years, e-mail will grow at a 18.5% rate. They forecast that the total e-mail spend by 2013 will be a $27.8 billion business! Will these…

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E-Commerce

E-Germany

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The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling. But the…

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Advertising

Hulu Shakes Up the Online Video Scene

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Advertising revenues are expected to grow throughout 2011, increasing decently each year. Click on image below to see full numbers. In March, Google sites were still the most viewed properties on the Internet. Hulu is crawling up to third. See top 10 online video properties below. Source: eMarketer, May 4 2009

Social Media

Women Playing More Games

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As you can see from the graphs below (click on each to enlarge), females are becoming more and more active in the gaming world. The largest group of PC gamers for male and females were women between the ages of 25-54 with 29%. Solitare is the top PC game for both males and females. Other…

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Technology

When They Go Online, Hispanics Download

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Hispanics are going online a lot more now since 2004. Broadband use among this demographic compares very similar to the rest of the country. When Hispanics are going online, they are downloading. Leading the downloads is music, and video. Click on images to enlarge and see full results. Source: eMarketer, April 9 2009