Consumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers.
Magazines and video games would be easier to cut for these consumers, with only 1% of the 18+ group saying they wouldnt be able to cut spending.
Source: AdvertisingAge, April 6 2009
