Marketing

Mad Men, AMC, Don Draper, 3 Marketing Lessons from Mad Men

3 Marketing Lessons from Mad Men

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Spoiler alert: The following contains several spoilers about the show, Mad Men. If you wish to remain unspoiled, don’t continue reading. On the surface, Mad Men is a show about the advertising industry in the 1960s. However, watch a few episodes and it becomes clear that what the show’s really about is change. Specifically, just…

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Media

UK teenagers without the Internet are “educationally disadvantaged”

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A recent  study, conducted by Oxford University’s department of education and partially funded by the British Educational Communications and Technology Agency (BECTA), examined how UK teenagers are using the internet and came away with two interesting conclusions: 1. Teenagers who do not have Internet access in their home feel they are “educationally disadvantaged” 2. The…

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Advertising

The Facebook Dimension

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The notion of living engulfed by something else is seen all around us, almost like other dimensions. For example, Facebook is its own planet inside of the World Wide Web (remember back when everyone called it that?!). It’s a new planet that’s redefining the internet under its own terms. Facebook has taken on the characteristics…

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Media

Boomers Ready for Digital Convergence

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According to a report, “Boomer Demographics and Media Usage,” baby boomers are adaptable to new technologies and ready for digital convergence in their homes. Though boomers are aging, they dominate the US population online, making up 36% of the online population and one-third of Web traffic on an average day. The number of boomers who…

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