Driving Forward > Digital Marketing Blog
3 Marketing Lessons from Mad Men
Absence is Louder Than Words: Boston Mayor’s AMA
Add Organic Call-to-Action Buttons to Your Facebook Posts for Increased ROI
The What, Why and Meaning of Online Marketing Analytics.
By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.
UK teenagers without the Internet are “educationally disadvantaged”
A recent study, conducted by Oxford University’s department of education and partially funded by the British Educational Communications and Technology Agency (BECTA), examined how UK teenagers are using the internet and came away with two interesting conclusions: 1. Teenagers who…
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The Surprising SOPA Blackout Results
Pinterest Conquers Internet, Wedding Planning
Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement
As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.
Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.