Branding

Simple Twitter Tips for B2B CMOs

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Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve…

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Marketing

Mad Men, AMC, Don Draper, 3 Marketing Lessons from Mad Men

3 Marketing Lessons from Mad Men

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Spoiler alert: The following contains several spoilers about the show, Mad Men. If you wish to remain unspoiled, don’t continue reading. On the surface, Mad Men is a show about the advertising industry in the 1960s. However, watch a few episodes and it becomes clear that what the show’s really about is change. Specifically, just…

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Analytics

The What, Why and Meaning of Online Marketing Analytics.

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By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.

Media

UK teenagers without the Internet are “educationally disadvantaged”

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A recent  study, conducted by Oxford University’s department of education and partially funded by the British Educational Communications and Technology Agency (BECTA), examined how UK teenagers are using the internet and came away with two interesting conclusions: 1. Teenagers who do not have Internet access in their home feel they are “educationally disadvantaged” 2. The…

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Social Media

The Surprising SOPA Blackout Results

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On January 18th, 2012 many high-profile websites either went dark or restricted content that day in an effort to bring awareness to the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). The awareness effort was quickly nicknamed the SOPA blackout. Though many news outlets reported before and during the blackout,  little information…

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Advertising

Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement

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As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.

Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.