Advertising

The Facebook Dimension

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The notion of living engulfed by something else is seen all around us, almost like other dimensions. For example, Facebook is its own planet inside of the World Wide Web (remember back when everyone called it that?!). It’s a new planet that’s redefining the internet under its own terms. Facebook has taken on the characteristics…

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Advertising

“IAB Internet Advertising Revenue Report 2010” Highlights

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This week, the Internet Advertising Bureau (IAB), in conjunction with PricewaterhouseCoopers, released its “International Advertising Revenue Report” for the full 2010 year. And, it turns out that most of the anticipated trends are actually coming to fruition. Interested in the highlights of the report? Look no further. 2010 Was Interactive Advertising’s Best Year Ever All…

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Analytics

Marketers Worldwide Look to Loyalty Programs

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According to the CMO Council, marketers worldwide look to loyalty programs to improve customer retention rates and value, teach them about consumers’ motivations and prospects and to help keep a targeted and focused line of communication. Seventy percent of Internet users would participate in loyalty and rewards programs if there was a form of financial…

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Media

Boomers Ready for Digital Convergence

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According to a report, “Boomer Demographics and Media Usage,” baby boomers are adaptable to new technologies and ready for digital convergence in their homes. Though boomers are aging, they dominate the US population online, making up 36% of the online population and one-third of Web traffic on an average day. The number of boomers who…

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Social Media

Anonymity of Internet Brings Out Different Behaviors in People

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A study from Euro RSCG Worldwide showed that people are more likely to behave more differently online than they would during face-to-face interactions. About 43% of respondents feel less inhibited online, according to research. With people displaying less inhibited behaviors, brand marketers need to remain aware of how brand messaging is being distributed over the…

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Email

Coupons Increase E-Mail Open Rate

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According to a recent eMarketer article “coupons are cool.” Though consumers have always sought out deals online, the recession has caused them to continue spendthrift ways. Studies by Experian have shown that consumers are more likely to open an e-mail if it includes a coupon. Coupon e-mails had open rates of 24% to 25%, while…

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