Advertising

How to Use LinkedIn Advertising

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For those of you wondering the best ways to use LinkedIn’s self-serve ad platform, Hubspot released a great overview, covering such topics as images, targeting, campaign duration and much more. The link to the Q & A is here, and below is a quick synposis: 1. Choose a relevant image based on your ad copy,…

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Advertising

Study Shows Consumers are OK with Retargeting

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In what Bizrate Insights is calling “a big win for the e-commerce and display retargeting industries,” 85% of online consumers had a positive or neutral attitude toward retargeting ads. Retargeting is the practice of capturing potential consumers’ attention and encouraging them to complete the purchase of an item they recently viewed online. Bizrate Insights found…

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Advertising

Internet Ad Revenues Set New Record

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According to the latest Internet Advertising Bureau (IAB) advertising revenue report, internet advertising revenues set a new quarterly record with $8.4 Billion for the first quarter of 2012. This is the highest first quarter revenue ever for internet advertising, and a 15% increase over the $7.3 Billion in revenues for first quarter of 2011. These…

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