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Amazon and Mobile Score Big in Black Friday Shopping Results

Over 57 million people visited online retail sites on Black Friday, which was up 18% from 2011. So as you start your shopping this holiday season, consider the recent findings of a Harris Interactive poll that highlight the top destinations for online shopping.

Amazon.com, the most visited online retail site on Black Friday,  tops the list, which criteria includes value, selection and ease of shopping. Somewhat surprisingly, Costco came in second to Amazon in terms of value, with Walmart and Target close behind.

Retailers that seemingly have some work to do include Nordstrom, particularly with regard to customer service.

Kohl’s was the top-rated department store for perceived value, with LL Bean and Zappos the top clothing and apparel sites for the same category.

On a separate note, mobile shopping soared on Black Friday, with 24% of retail site traffic coming from mobile, up from 14% in 2011. As a result, mobile sales were up over 16% from 10% in 2011. The iPad accounted for 10% of online shopping.

Check out the results of the survey here, and happy online shopping!

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