Branding

7 Hashtags B2B Companies Should Use

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It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think they’re a great way to organically increase your core key performance indicators (and the research…

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Social Media

Latest Social Media Updates

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Here’s a recap of some of the latest key social media updates: Facebook Updates Its Messenger Platform – September 12, 2016 Facebook updated its Messenger platform to help businesses get discovered and streamline e-commerce operations: Brands can select Messenger as the destination for News Feed ads.  With this option, they can use any call-to-action and lead users…

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Social Media

How To: Instagram Stories

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Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only live for 24 hours. We saved each 10 second clip and compiled them into one simple…

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Social Media

Latest Social Media Updates

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Here’s a recap of last week’s must-know social media updates: Instagram Introduces Event Channels on Explore – August 17, 2016 Instagram’s video channel on Explore will highlight videos from events such as concerts and sporting events personalized to meet their users’ interests. This feature is similar to Snapchat’s Live Stories and Story Explorer which launched last…

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Social Media

Instagram's old logo is retired in favor of a sleek, updated version

Instagram Gets a Makeover

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On Wednesday, May 11, 2016 Instagram published a brand new logo accompanied by an app redesign. The vintage Polaroid inspired camera is gone, replaced by a minimalist line design on a rainbow gradient field. Instagram’s accompanying apps, Boomerang, Hyperlapse, and Layout all echo the new color scheme and minimalism.   Inside the app, the redesign…

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Social Media

What you need to know before turning on "push notifications" on Instagram

Instagram Algorithm Changes

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You might have seen a lot of this on Instagram this week: From Boston Ballet to your friendly neighborhood blogger, it seems like everyone is concerned that their content is going to be rendered useless immediately. It’s easy to understand when considering a platform that relies on users’ capacity to scroll (and scroll, and scroll)…

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Marketing

A Social Guide to the 2016 Grammys

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For anyone watching the Grammys, it was undoubtedly a night of massive entertainment, both from the standpoint as a viewer AND also as a social media listener. Once again, Twitter proved that it is far from dead (or dying), as it owned the social conversation. While Facebook and Instagram recieved likes and some shares, the…

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