Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon seems to be taking steady steps towards its goal of being “the No. 1 global media technology company”.
The company is now in a strong position for online and mobile advertising as it moves into the digital content distribution world. We can look forward to an expanded Verizon presence in mobile advertising, with a strong focus on video content. Ovrdrv will continue to monitor this acquisition and report any updates in this post.
You can read Yahoo CEO Marissa Mayer’s update on her personal Tumblr blog here (and read more about Yahoo’s 2013 Tumblr acquisition here).
Wikipedia has the complete overview of the company’s history and leadership changes over the years.
To learn more about why mobile advertising matters to B2B marketers, click here.