Advertising

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

By

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon…

Read the full article

Mobile

Yahoo! Announces “Local Offers”

By

Trying to take the plunge into the local deals space, Yahoo! has announced it will be launching “Local Offers” which will work in conjunction with partners such as Groupon, LivingSocial and Coupons.com. The ability for creating engaging users is right up Yahoo!’s alley, with more than 180 million unique users – giving them the ability…

Read the full article

Search

What Can First Page Search Results Get You?

By

Search Engine Optimization is a top proirity of senior marketers worldwide, ranking just after social networking and improving digital infrastructure within their priorities. This ranking of proirities is reasonable when you consider that across the three major search engines, less than 2% of traffic comes from visitors who ventured beyond the first page of search…

Read the full article

Search

No Bling for Bing

By

Looks like all the hype hasn’t translated into market share for Microsoft’s “decision engine” Bing. After an initial bump in usage, Bing’s market share is now 3.39%, according to the latest figures from a NetApplications survey. Meanwhile, StatCounter says that 89.92% of all global searches were done on Google. Here’s a link to the article:…

Read the full article

Media

Social Media Weekly Buzz

By

Welcome to the second edition of Social Media Weekly Buzz. This week, both Google and Facebook managed to steal the majority of the headlines. Gmail’s outage on Tuesday sparked widespread panic and led most people, ironically, to use Google search to investigate the incident. In addition, the oh-so familiar, yet quite stark, Google search landing…

Read the full article

Media

Yahoogle – It’s Here

By

Well folks, it’s official! On Thursday, Yahoo officially stated that under a new pact with Google it will display “some” ads sold by its rival. The deal is expected to generate an additional $800 million in annual revenue for Yahoo, through what the Wall Street Journal describes as improved monetization of certain types of searches….

Read the full article