Social Media

Why Brand Butlers Need Social Media

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In Trendwatching’s most recently released briefing, the trend of brand butlers is introduced. Brand butlers are companies that provide their consumers with information or assistance beyond standard product and service offerings. These brands choose to focus on assisting consumers in their everyday lives in an attempt to retain top-of-mind positioning within a competitive marketplace.  Not…

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Media

Facebook Introduces Community Pages

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Yesterday, Facebook announced the introduction of community pages. The introduction of this new category is an attempt to distinguish between pages that represent a brand or organization and pages created to unite fans around a favorite cause or topic. Before this launch, pages like “Walking the wrong way on escalators,” “Saturdays” and “I bet this…

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Social Media

The Fortune 500 meets Social Media

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A study by the University of Massachusetts Dartmouth Center for Marketing Research reported on the adoption rate and use of social media marketing by Furtune 500 companies. The top 100 companies on the Furtune 500 list were more likely to maintain a company blog as well as a company Twitter account. (27% of companies ranked…

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Social Media

Small Businesses Embrace Social Media

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The difficult economy has inspired small businesses to adopt social media in larger numbers. According to “The State of Small Business” report from Network Solutions and The Center for Excellence in Service, social media usage by small businesses increased by 24% in 2009. However, while use of social media by small businesses increased, it did…

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Social Media

Americans Doing More in Less Time Online

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Have Americans become more efficient with how they spend their time online? A report from the Neilson company reveals that in January 2010, Americans spent 8.2% less hours on the Internet. However, while the the time that individuals spend online is down, the number of active US internet users rose 3.8% Increases were also reported…

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Search

What Can First Page Search Results Get You?

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Search Engine Optimization is a top proirity of senior marketers worldwide, ranking just after social networking and improving digital infrastructure within their priorities. This ranking of proirities is reasonable when you consider that across the three major search engines, less than 2% of traffic comes from visitors who ventured beyond the first page of search…

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Social Media

Google Buzz vs. Everything Else

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Yesterday, Jeremiah Owyang of Web Strategy published a blog post that weighed in on his opinion of the freshly released “Google Buzz.” So what is Google Buzz? Google’s answer to social networks like Twitter and Facebook that attempts to incorporate and aggregate the chatter on all existing social networks. Many users have compared the feed…

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