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Driving Forward > Digital Marketing Blog

Can Twitter Users Predict the Outcome of the Oscars?

According to input provided by Twitter users that was released by Waggener Edstron Worldwide, the conversations around Ocscar nominated films could help predict the winners. According to the analysis of the conversations around the films, the “Hurt Locker” seems to be viewed by Twitter users as the more likely winner.

How is this determined? Sentiments were analyzed and since tweets surrounding “Avatar” often mentioned the budget and sales, while those surrounding “The Hurt Locker” tended to mention plot, acting and the direction of the movie. Another aspect that helped in prodicting “The Hurt Locker” as a top Oscar contender is the fact that users who mention the film had an average of 220 followers, while users who mentioned “Avatar” averaged about 110 followers.

Could the wisdom of the crowd be any indication of the Best Picture winner? We’ll have to wait until Sunday to find out.


Source: Marketing Charts, March 4, 2010

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