Advertising

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

By

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon…

Read the full article

Social Media

Facebook Mobile

Facebook is 12 Years Old

By

The largest social media network in the world launched on February 4, 2004. 12 years ago, our world looked slightly different: Gmail was launched in April, the Summer Olympics were being held in Athens, and in November George W. Bush beat John F. Kerry to become president. In pop culture, Brad Pitt and Jen Aniston were still a thing, Janet…

Read the full article

Advertising

Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV

By

The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.