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Driving Forward > Digital Marketing Blog

Facebook is 12 Years Old

The largest social media network in the world launched on February 4, 2004. 12 years ago, our world looked slightly different: Gmail was launched in April, the Summer Olympics were being held in Athens, and in November George W. Bush beat John F. Kerry to become president. In pop culture, Brad Pitt and Jen Aniston were still a thing, Janet Jackson performed at the Superbowl, and the top five movies were Mean Girls, EuroTrip, The Incredibles, Troy, and The Notebook.

Facebook in 2004

Facebook 12 Years Ago

Facebook is providing us with customized “Happy Friends Day!” videos, so we’re wishing the social media conglomerate Happy Birthday with 12 Fun Facts about Facebook:

  1. You needed a college email address to register for Facebook until September 2006
  2. Facebook officially had more American users than Myspace by June 2009
  3. The “Like” Button was introduced in 2009
  4. The 2010 film “The Social Network” won 3 Oscars (Best Writing, Best Achievement in Film Editing, and Best Original Score)
  5. Every second there are 20,000 people on Facebook
  6. Facebook is the 4th most valuable company in the world (Behind Apple, Alphabet, and Microsoft)
  7. Mark Zuckerberg is the 5th wealthiest person in the world, passing Jeff Bezos of Amazon on February 2nd, 2016. Zuckerberg accepts an annual salary of $1 USD as CEO of Facebook
  8.  97% of Facebook’s $5.8 billion revenue comes from advertising
  9.  80% of Facebook’s ad revenue comes from ads on mobile devices
  10.  91% of millennials, people ages 15-34, use Facebook
  11.  65%, or 1 billion people, use Facebook every single day
  12. As of January 2016, there are 1.591 billion Facebook users
Facebook in 2016

Facebook as we know it today


We’re excited to see what Facebook brings in the future! Now can we please roll out reactions for the United States?



Sources: Facebook Timeline, The Social Network, Myspace’s Fall, Facebook Passes Exxon, Mark Zuckerberg, Zuckerberg Passes BezosFacebook’s Mobile Ad Machine, Amazing Facebook Stats, PR Week.

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