Advertising

Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV

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The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.

Advertising

Google Launches New AdWords Engagement Ads

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All new “Engagement” ads (in beta) are the latest addition to the Google Display Network toolkit. Advertisers can contact their Google rep to opt into the new creative formats, and the new ads are priced on a cost per engagement basis, where advertisers are only charged when users interact with the ad units. The new…

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Advertising

Impact of Recent Changes to Google Grants Program

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Earlier this year, Google made substantial changes to the Google Grants program.  Google Grants is essentially a “free” version of AdWords offered to select non-profit organizations with 501(c)(3) status. In late January, Google enacted a change that allowed Google Grant campaign managers to bid up to $2 for the maximum cost-per-click bid, doubling the previous…

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