Boston SEO

SEO over-optimization

Google On “Over-Optimization”

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Google’s Gary Illyes announced this week that he was looking for topics for a post that would seek to debunk some of the myths that exist in the SEO community. Because Google’s algorithm is kind of a black box, they’re rarely 100% clear in explaining how it works. People like Illyes, his colleague John Mueller,…

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Analytics

SEO delivers the Highest ROI

CMO’s Guide to SEO

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The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…

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Advertising

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

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Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon…

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Social Media

Social Media Newsroom: August 2015

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Big changes are coming to social channels as the summer draws to a close. We’re seeing new ad options, labor-saving innovations, and the end of an era in social. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new…

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