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search-differently

How SEOs Use Google Differently

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The majority of us don’t click on Google Ads because we understand how much they cost-per-click We know the word variations that will give us a quick answer (e.g., how, what, who) We know “video keywords” and how to optimize for them. We know the difference between navigational, transactional, and informational searches. We know what keywords…

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Analytics

google keyword planner alternative

11 Alternatives to Google Keyword Planner

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SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No budget or resources for enterprise SEO tools. Limited or range of monthly searches in Google…

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Boston SEO

SEO over-optimization

Google On “Over-Optimization”

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Google’s Gary Illyes announced this week that he was looking for topics for a post that would seek to debunk some of the myths that exist in the SEO community. Because Google’s algorithm is kind of a black box, they’re rarely 100% clear in explaining how it works. People like Illyes, his colleague John Mueller,…

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Analytics

SEO delivers the Highest ROI

CMO’s Guide to SEO

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The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…

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Advertising

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

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Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon…

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