Social Media

What you need to know before turning on "push notifications" on Instagram

Instagram Algorithm Changes

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You might have seen a lot of this on Instagram this week: From Boston Ballet to your friendly neighborhood blogger, it seems like everyone is concerned that their content is going to be rendered useless immediately. It’s easy to understand when considering a platform that relies on users’ capacity to scroll (and scroll, and scroll)…

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Social Media

Facebook Reactions

Facebook’s Redesigned Like Button

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After months of speculation and anticipation, Facebook announced that reactions are finally available to all users. You can now reply to updates with a “like”, “love”, “haha”, “wow”, “sad”, or “angry”. To access these options on a computer, hover your mouse over the traditional “like” option for a second. On a phone, the buttons appear when you…

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Social Media

Facebook Mobile

Facebook is 12 Years Old

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The largest social media network in the world launched on February 4, 2004. 12 years ago, our world looked slightly different: Gmail was launched in April, the Summer Olympics were being held in Athens, and in November George W. Bush beat John F. Kerry to become president. In pop culture, Brad Pitt and Jen Aniston were still a thing, Janet…

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Social Media

Social Buzz: Peach

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Peach is the latest app to generate noise in the social media world. For a few brief days, the app enjoyed some buzz…sort of. If you weren’t watching trending topics of Twitter on January 8th, you might have missed it. If you’re not part of the iPhone crew, you definitely missed it, because the app is…

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Branding

Hashtags matter

How to #Hashtag Your Instagrams Like a Pro

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Instagram is here to stay, ending 2015 with 400 million active users, paid advertising, a variety of video updates, new filters to choose from, and even some kids named after those filters. It offers your brand the opportunity to interact with your audience in an aesthetically pleasing and organic manner. The first step is figuring out what…

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Advertising

The Economics of #FacebookDown

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Facebook went down on Monday, September 28th for 43 minutes. The company lost over 1 million dollars in digital and mobile advertising revenue and frustrated the core group of their 1.5 billion users. Even more surprisingly, this was the third outage in September: the social media conglomerate also experienced intermittent issues on the 24th and…

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Social Media

NPR’s Fresh Take on Snapchat

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If you follow NPR on Twitter you may have been seeing yellow this morning, and not just because it’s the first day of fall. NPR’s traditional red/black/blue avatar has been replaced by the Snapchat ghost with the familiar logo nestled in the center, and you can now add @NPRnews as a friend on Snapchat to follow their story…

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