Marketing

How to Use Facebook Live

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On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so, Facebook has finally released its own live-streaming video app, Facebook Live. While Twitter’s Periscope basked in the glory of having grown to more than 10 million users after only four…

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Social Media

Facebook Reactions

Facebook’s Redesigned Like Button

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After months of speculation and anticipation, Facebook announced that reactions are finally available to all users. You can now reply to updates with a “like”, “love”, “haha”, “wow”, “sad”, or “angry”. To access these options on a computer, hover your mouse over the traditional “like” option for a second. On a phone, the buttons appear when you…

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Marketing

A Social Guide to the 2016 Grammys

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For anyone watching the Grammys, it was undoubtedly a night of massive entertainment, both from the standpoint as a viewer AND also as a social media listener. Once again, Twitter proved that it is far from dead (or dying), as it owned the social conversation. While Facebook and Instagram recieved likes and some shares, the…

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Advertising

Social Media Super Bowl Winners

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Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the edge of their seats however, with 64 commercials spread out during pre-game and the game…

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Social Media

Facebook Mobile

Facebook is 12 Years Old

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The largest social media network in the world launched on February 4, 2004. 12 years ago, our world looked slightly different: Gmail was launched in April, the Summer Olympics were being held in Athens, and in November George W. Bush beat John F. Kerry to become president. In pop culture, Brad Pitt and Jen Aniston were still a thing, Janet…

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Social Media

Social Buzz: Peach

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Peach is the latest app to generate noise in the social media world. For a few brief days, the app enjoyed some buzz…sort of. If you weren’t watching trending topics of Twitter on January 8th, you might have missed it. If you’re not part of the iPhone crew, you definitely missed it, because the app is…

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