Client Services

Bob Cargill Joins Overdrive

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Overdrive would like to welcome Bob Cargill to the company as its new director of social media. Cargill comes to Overdrive with more than 20 years of marketing experience, having developed and implemented successful lead-generation campaigns in traditional, digital and social media marketing. “We are thrilled to add such a skilled marketing and social media thought…

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Client Services

Impact of Recent Changes to Google Grants Program

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Earlier this year, Google made substantial changes to the Google Grants program.  Google Grants is essentially a “free” version of AdWords offered to select non-profit organizations with 501(c)(3) status. In late January, Google enacted a change that allowed Google Grant campaign managers to bid up to $2 for the maximum cost-per-click bid, doubling the previous…

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Client Services

A New Definition for Client/Agency Success

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In the agency world, success can come quickly and/or it can take a while. But it’s how you choose to nurture the partnership that surrounds it, that is the key to winning in the long-run. I like to call this kind of success “Evolutionary Success” as it’s based not necessarily on the “here and now”, but rather on the ability to grow and nurture what you have today to create something bigger for tomorrow.

Client Services

Overdrive Interactive Receives 10 Finalist Nominations- NEDMA’s 31st Annual Awards for Creative Excellence

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We’re very happy and honored to announce that we’ve received 10 finalist nominations from NEDMA’s 31st Annual Awards for Creative Excellence! The awards show and final results will be held on June 26th. This is a great accomplishment! Congratulations to everyone that worked on these campaigns! View the categories and campaigns where we’ve been nominated….

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Client Services

Overdrive Interactive one of MITX Finalists of 2011

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Overdrive has been selected as a finalist for FOUR awards from The Massachusetts Innovation & Technology Exchange (MITX). MITX, the professional association for the Internet business and marketing industry, announced the finalists for the 16th Annual MITX Interactive Awards today. Since 1996, MITX has recognized excellence in the creation of web and mobile innovations and emerging…

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Client Services

Congratulations, Overdrive!

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Congratulations to all of our team members in winning 14 NEDMA awards in 9 categories in the 30th Annual NEDMA Awards for Creative Excellence! Winning this many awards is a tremendous accomplishment and really shows both the depth of our expertise and diversity of our integrated offering. Seeing the awards we won within each category, we all have…

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