Overdrive would like to welcome Bob Cargill to the company as its new director of social media. Cargill comes to Overdrive with more than 20 years of marketing experience, having developed and implemented successful lead-generation campaigns in traditional, digital and social media marketing.
“We are thrilled to add such a skilled marketing and social media thought leader to our agency,” said Harry Gold, CEO of Overdrive. “I have known Bob for many years and I greatly value his ability to blend his marketing experience and results-oriented point of view with the ever-changing world of social media. Bob knows that social media is not just about chatter and that social media marketing must focus on yielding measurable ROI.”
Cargill brings with him a successful track record of developing integrated campaigns that leverage social media. At Overdrive, he will be responsible for managing the social team, developing compelling social content and programs, evolving the agency’s offerings and infusing social into other marketing channels.
“I am excited to be working with such a talented team of marketing professionals,” said Cargill. “Overdrive is an agency that lives and breathes deep analytics, a high degree of creativity, sound strategy, a proven methodology and the latest in technology. I am delighted to be working with Harry, the entire Overdrive team and the company’s outstanding roster of clients.”
The New England Direct Marketing Association (NEDMA) has honored Cargill with over 40 awards for creative excellence and outstanding results, including a Gold award for his blog, A New Marketing Commentator, a Gold award for Best Tweets and a Silver award for Best Copywriting. Cargill is also a former president of NEDMA and was honored with the association’s Direct Marketer of the Year award in 2009. Cargill is a frequent speaker at industry and client events.