Overdrive

Paid Search Improvement Roadmap

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**(Click to download the guide)** Paid search plays a vital role in customer acquisition for many organizations. With its utility in both lead generation and e-Commerce, paid search can become your most valuable marketing/sales channel if set up properly using best-practices and a coherent strategy. However, if designed poorly without regard to best-practices, it can…

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Advertising

The Creepiest Ad I’ve Seen Yet

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Our lives and the things around us are becoming more personalized. In medicine, personalized therapy based on specific genetic mutations can help boost drug efficacy and improve patient outcomes. In education, personalized learning tailored to the wants and needs of individuals is considered by some to be the next big thing in education. And in…

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Analytics

Big Data: 21st Century’s Nostradamus?

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Data is everywhere – what you eat, where you work, what you buy. Paraphrasing Forrester Research, the aggregation of massive amounts of data such that its volume, velocity, and variety make it difficult to store, process, and access, is known as “big data”. And big data is being used in some pretty remarkable ways. Traditionally,…

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