Creative

Hashtags matter

How to #Hashtag Your Instagrams Like a Pro

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Instagram is here to stay, ending 2015 with 400 million active users, paid advertising, a variety of video updates, new filters to choose from, and even some kids named after those filters. It offers your brand the opportunity to interact with your audience in an aesthetically pleasing and organic manner. The first step is figuring out what…

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Creative

2016 digital marketing predictions and trends

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Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazons Firestick and of course the Apple iWatch. Smartphones have become defacto and ever more popular (thanks for the Google Cardboard @michaelorlinski), while Games consoles and Smart TVs have become…

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Creative

Account based marketing adoption

How to Fix Your B2B Marketing Problem

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The B2B Marketing Problem 97% of B2B website visitors ignore calls-to-action and remain unknown (Source:Adobe) 82% of B2B website visitors are not potential customers (Source:Demandbase) 67% of CMO’s struggle to prove the long-term impact of spending (Source:CMO Survey) 60% of website visitors bounce without interaction after one page (Source:Marketo) 50% of marketing-generated leads are not…

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Creative

#GOPDebate vs. #JonVoyage: Who Won Social Last Night?

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Two of the most important political events of the summer the Republican Primary Debate and Jon Stewart’s last episode of The Daily Show, occurred nearly simultaneously. It was no surprise that both events overtook the Internet at large, especially Social Media. But which dominated the conversation? We took to Twitter to find out!

Creative

3 Emerging Social Media Trends to Watch

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In the current marketing landscape, relevant and well-advertised brands all have the social media basics down pat. They have social strategies in place, and are active on all the big social platforms like Twitter, Facebook,and LinkedIn. They blog about industry news and post company announcements on their websites. In the mission to improve SEO, brands turn to…

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Creative

Google AdWords to Rollout Custom Affinity Audiences

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Since last year, AdWords advertisers have been able to target Display Network ads to affinity audiences – consumer groups who have demonstrated an interest in a particular topic. But by end of Q4 this year, advertisers will gain even more control over ad targeting via new custom affinity. Presently, advertisers can use affinity audience targeting…

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