customer journey Archives

6 Customer Journeys in 8 Minutes

by Brienne Swanson April 17, 2023

Are you able to clearly visualize your customer journey? Mapping out a customer journey allows you to understand how your marketing efforts integrate and identify the high-impact points of optimization. Watch CEO Harry J. Gold put together six customer…

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Account Based Marketing

How to Visualize an Account- Based Marketing (ABM) Customer Journey

by Monamie Bir October 17, 2022

Have you clearly visualized your customer journey? Do all the elements in your customer journey work to drive maximum revenue to your business? Your customer journey starts with the first impression that your brand makes on your target…

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Advertising

How Digital Marketing Channel Integrate

by Monamie Bir October 12, 2022

To get the maximum out of your lead gen program, you need to integrate your communication across all digital marketing channels so that your customers get a holistic, omnipresent brand experience See Overdrive CEO, Harry J. Gold discuss how digital…

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Account Based Marketing

Three Levels of Customer Journey Optimization

by Christina Lata October 11, 2022

A customer journey audit and optimization process identifies the weakest spots in your customer journey and turn them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract…

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Creative

AMA Interview: What is Customer Journey Mapping and Why It’s Critical to Your Marketing Strategy with Overdrive CEO Harry J. Gold

by Brienne Swanson July 2, 2021

The American Marketing Association of Boston recently interviewed Overdrive CEO, Harry J Gold for their podcast, Talking Marketing. Listen to Harry discuss how customer journey mapping can help you better understand your target audience and why this is…

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