demand gen Archives

Driving Forward > Digital Marketing Blog

National vs. Localized Landing Pages

by Harry Gold September 6, 2023

Okay, we so often get asked, “Should we have localized landing pages or one national landing page?” Well, the answer is not that simple in terms of a straight local or national landing page strategy. Often, it’s a mix of…

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Branding

How are Brand Awareness and Demand Gen. Creative Different?

by Brienne Swanson June 5, 2023

A Brand Awareness campaign tells your audience who you are and how you can help them, while a Demand Gen campaign is focused on driving leads. These campaigns support each other, especially when you have the right creative. Listen…

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Branding

Why is a Creative Audit Important for Building Future Campaigns?

by Brienne Swanson May 22, 2023

Effective creative can enhance your messaging, increase brand recognition, and even drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creative can convert prospects into customers. Video Transcript “Your audience isn’t seeking you out but…

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Branding

How Does Creative Help Conversions?

by Brienne Swanson April 10, 2023

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Advertising

The Ultimate Enterprise-Level Digital Marketing Ops Team

by Monamie Bir November 23, 2022

To compete and win in today’s digital-first marketplace, one needs to fire all cylinders all the time. They must be in all the content and decision stops along the customer journey. An end-to-end digital team empowers companies to capture…

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Advertising

Why Do Marketers Always Need to Be Asking “And Then What?”

by Monamie Bir November 21, 2022

Overdrive Interactive CEO Harry J. Gold explores the power of one simple question – “And Then What?” Learn how this one question – ‘And Then What’- drives digital marketers to think beyond the form completion and follow the customer journey…

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Advertising

High-Impact Points of Customer Journey Optimization

by Monamie Bir November 14, 2022

Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact points of optimization. Video Transcript “As a digital marketer. Once you stand…

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Advertising

The Difference Between ABM and Demand Generation

by Monamie Bir November 8, 2022

Often misused interchangeably, Account-Based Marketing and Demand Generation are vital to a marketer’s playbook. While demand generation is used to drive awareness and purchase intent at the beginning of the customer journey, ABM concentrates efforts on a set of…

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Advertising

Four Questions of Marketing Management

by Monamie Bir October 31, 2022

There are four questions marketers can ask themselves every day to be successful. Overdrive CEO Harry J. Gold speaks about these four questions and how to incorporate them into your daily routine. Video Transcript “There are four questions that…

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