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Driving Forward > Digital Marketing Blog

Why You Need to Have Regular Tracking Summits?

by Monamie Bir October 24, 2022

With so many disciplines in marketing, often parceled out to different teams and agencies, it’s easy for data to become siloed. SEO knows what’s happening in SEO, Social Media reports on social media, but they aren’t looking at each…

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Account Based Marketing

How to Visualize an Account- Based Marketing (ABM) Customer Journey

by Monamie Bir October 17, 2022

Have you clearly visualized your customer journey? Do all the elements in your customer journey work to drive maximum revenue to your business? Your customer journey starts with the first impression that your brand makes on your target…

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Drive > Capture > Convert > Optimize

by Monamie Bir October 15, 2022

Drive>Capture>Convert>Optimize (DCCO) is a framework that visualizes all your digital marketing components– media, creative, MarTech and tactic, and chronologically illustrates the functionality of each. By breaking down your marketing infrastructure into different customer buying phases, you can target your…

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Advertising

What is Conversion-Oriented Creative?

by Monamie Bir October 14, 2022

At Overdrive, when it comes to creative, we believe in one philosophy- Your creative should be driving conversions. Creative, should not only look good but also maximize your target’s need to engage. See Overdrive CEO Harry J. Gold…

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How Digital Marketing Channel Integrate

by Monamie Bir October 12, 2022

To get the maximum out of your lead gen program, you need to integrate your communication across all digital marketing channels so that your customers get a holistic, omnipresent brand experience See Overdrive CEO, Harry J. Gold discuss how digital…

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Account Based Marketing

Three Levels of Customer Journey Optimization

by Christina Lata October 11, 2022

A customer journey audit and optimization process identifies the weakest spots in your customer journey and turn them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract…

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Account Based Marketing

Know Your MarTech

by Christina Lata October 10, 2022

How can you manage your marketing if you don’t know your MarTech? See Overdrive CEO Harry J. Gold explain how to quickly audit the MarTech systems your organization uses to power digital marketing. Video Transcript “Get to know the people,…

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Account Based Marketing

What is Full-Funnel Marketing?

by Christina Lata September 27, 2022

To be a full-funnel marketer, you need to be able to visualize your end-to-end customer journey. Starting with brand awareness, moving on to Demand Gen and Account-Based Marketing (ABM) in mid-full, and finally Nurture to persuade your target audience…

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Account Based Marketing

What is Reverse IP Lookup?

by Christina Lata September 27, 2022

The key to a successful Account Based Marketing (ABM) Program is accurately identifying customers (with purchase intention), who are looking for your product. This helps you to build your prospect target list, and IP look-up accelerates this process. Do…

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