To be a full-funnel marketer, you need to be able to visualize your end-to-end customer journey. Starting with brand awareness, moving on to Demand Gen and Account-Based Marketing (ABM) in mid-full, and finally Nurture to persuade your target audience for purchase.
See Overdrive CEO, Harry J. Gold walk through a full-funnel marketing program and learn the different digital marketing tactics that you can employ in each stage.
“We all want to be full-funnel marketers along the customer journey. You have Brand Awareness, you have Demand Gen, you have Account Based Marketing (ABM), you have Nurture, and you have Sales. And by the way, I just want to tell you quickly, the difference between Demand Gen and ABM, at least to us, is that Demand Gen encompasses general things like SEM, SEO, Social, things where you are putting offers out there, but you really don’t know exactly who you are talking to. Like with AdWords, you don’t know who’s doing a search. But with ABM, very often, we know exactly who we’re targeting. We’re surgically targeting the right companies with ABM, and we’re surgically targeting the right people.
So, you really want to think about things from a full-on marketing perspective.”
Want to learn more about the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with? Click to watch the full webinar: Always-On Account-Based Marketing Webinar and download the slides.