marketing agency Archives

How to Visualize an Account- Based Marketing (ABM) Customer Journey

by Monamie Bir October 17, 2022

Have you clearly visualized your customer journey? Do all the elements in your customer journey work to drive maximum revenue to your business? Your customer journey starts with the first impression that your brand makes on your target…

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Account Based Marketing

Three Levels of Customer Journey Optimization

by Christina Lata October 11, 2022

A customer journey audit and optimization process identifies the weakest spots in your customer journey and turn them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract…

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Account Based Marketing

Know Your MarTech

by Christina Lata October 10, 2022

How can you manage your marketing if you don’t know your MarTech? See Overdrive CEO Harry J. Gold explain how to quickly audit the MarTech systems your organization uses to power digital marketing. Video Transcript “Get to know the people,…

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Account Based Marketing

What is Reverse IP Lookup?

by Christina Lata September 27, 2022

The key to a successful Account Based Marketing (ABM) Program is accurately identifying customers (with purchase intention), who are looking for your product. This helps you to build your prospect target list, and IP look-up accelerates this process. Do…

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Account Based Marketing

What is Intent-Based Targeting?

by Christina Lata September 27, 2022

Account- Based Marketing (ABM) is a highly targeted marketing strategy that focuses a company’s marketing efforts on a selected target audience group who are already on your target list or have shown “intent” to purchase your product. Intent data is…

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