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Driving Forward > Digital Marketing Blog

How Does Creative Help Conversions?

by Brienne Swanson April 10, 2023

Effective creative can enhance your messaging, increase brand recognition, and even drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creative can convert prospects into customers. Video Transcript Your audience isn’t seeking you out;…

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Why is it Important to Have Unified Creative Across Digital Marketing Efforts?

by Brienne Swanson March 20, 2023

Creative cohesion can help brands become more recognizable and build trust with their audience. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity. Video Transcript You have two sodas in front of you. One…

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The Ultimate Enterprise-Level Digital Marketing Ops Team

by Monamie Bir November 23, 2022

To compete and win in today’s digital-first marketplace, one needs to fire all cylinders all the time. They must be in all the content and decision stops along the customer journey. An end-to-end digital team empowers companies to capture…

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Why Do Marketers Always Need to Be Asking “And Then What?”

by Monamie Bir November 21, 2022

Overdrive Interactive CEO Harry J. Gold explores the power of one simple question – “And Then What?” Learn how this one question – ‘And Then What’- drives digital marketers to think beyond the form completion and follow the customer journey…

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High-Impact Points of Customer Journey Optimization

by Monamie Bir November 14, 2022

Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact points of optimization. Video Transcript “As a digital marketer. Once you stand…

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The Difference Between ABM and Demand Generation

by Monamie Bir November 8, 2022

Often misused interchangeably, Account-Based Marketing and Demand Generation are vital to a marketer’s playbook. While demand generation is used to drive awareness and purchase intent at the beginning of the customer journey, ABM concentrates efforts on a set of…

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Four Questions of Marketing Management

by Monamie Bir October 31, 2022

There are four questions marketers can ask themselves every day to be successful. Overdrive CEO Harry J. Gold speaks about these four questions and how to incorporate them into your daily routine. Video Transcript “There are four questions that…

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Google Releases 2022 Search Spam Update

by Emma Ceplinskas October 26, 2022

On October 19, 2022, Google announced plans to roll out a global spam update to Google Search that will affect all languages. The official Google list of announced updates predicted the rollout would take about two weeks. However, by October 21,…

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