Success in marketing today means having your head around search marketing and knowing the top sites, tools, and resources. The world of search is ever-changing, so we’ve released an updated version of our Search Marketing Map to compile all the resources search marketers need to succeed. Overdrive Interactive’s signature Search Marketing Map includes over 281 live…
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Overdrive Interactive was a proud sponsor of the December 2018 Marketing Technology Summit. Overdrive CEO Harry Gold’s session, “Crafting the Customer Journey,” was a crowd favorite and taught attendees the power of continuing to ask “And Then What?” in their sales and marketing plan execution. To gain these insights for yourself, download the complete presentation…
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The 9th Annual Marketing Technology Summit was a smashing success! With speaker sessions from Google, Ziff Davis B2B, HubSpot, and more, summit attendees learned the current best practices in marketing to power their programs and boost ROI. We were proud to sponsor the event along with Ziff Davis B2B, Japs-Olson Company, Sheppard Envelope MFG CO,…
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The major drive for marketers today is to get people to immediately click, buy, engage, and consume. However, many companies don’t know the basic channels and tactics when it comes to digital marketing. So, how can you drive success in your e-commerce or omni-channel organization? In his keynote presentation at the NEMOA Fall Summit, CEO…
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Save 50% off with this registration link. We’re excited to announce that we are sponsoring the 9th Annual New England Marketing Association (NEDMA) Marketing Technology Summit on December 3 at The Conference Center at Bentley University in Waltham, MA. Join the New England Direct Marketing Association (NEDMA) for a full day of learning on the…
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Google is closing the doors on the social network Google+ after user data was exposed from a glitch in software. An estimated 500,000 accounts could have been affected in this data breach, with the following information exposed: full names, email addresses, occupation, gender, and age. There will be a transition period over 10 months, giving…
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YouTube SEO Best Practices YouTube is the world’s second-largest search engine, a driver of online culture, and one of the easiest and fastest channels to internet fame. In addition to improving brand awareness, YouTube videos can show up in organic search results for both branded and unbranded search terms, so it’s important to optimize titles,…
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The way people think and process information is changing. Now more than ever, photos and videos—rather than newspapers and books—are the world’s preferred methods of communication. Humans process information visually, and in today’s fast-paced world you have about 50 milliseconds to gain your audience’s attention and trust. The best tool for the job? Striking photographs…
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The Overdrive team celebrated the end of summer in style by enjoying a full day of fun at Fenway Park. And honestly, what’s better than fantastic weather, cheering on the Red Sox, and a great team of coworkers to enjoy it all with? Not much, if you ask us. We started the day off with…
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