The major drive for marketers today is to get people to immediately click, buy, engage, and consume. However, many companies don’t know the basic channels and tactics when it comes to digital marketing. So, how can you drive success in your e-commerce or omni-channel organization? In his keynote presentation at the NEMOA Fall Summit, CEO…
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Save 50% off with this registration link. We’re excited to announce that we are sponsoring the 9th Annual New England Marketing Association (NEDMA) Marketing Technology Summit on December 3 at The Conference Center at Bentley University in Waltham, MA. Join the New England Direct Marketing Association (NEDMA) for a full day of learning on the…
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Google is closing the doors on the social network Google+ after user data was exposed from a glitch in software. An estimated 500,000 accounts could have been affected in this data breach, with the following information exposed: full names, email addresses, occupation, gender, and age. There will be a transition period over 10 months, giving…
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YouTube SEO Best Practices YouTube is the world’s second-largest search engine, a driver of online culture, and one of the easiest and fastest channels to internet fame. In addition to improving brand awareness, YouTube videos can show up in organic search results for both branded and unbranded search terms, so it’s important to optimize titles,…
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The way people think and process information is changing. Now more than ever, photos and videos—rather than newspapers and books—are the world’s preferred methods of communication. Humans process information visually, and in today’s fast-paced world you have about 50 milliseconds to gain your audience’s attention and trust. The best tool for the job? Striking photographs…
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The Overdrive team celebrated the end of summer in style by enjoying a full day of fun at Fenway Park. And honestly, what’s better than fantastic weather, cheering on the Red Sox, and a great team of coworkers to enjoy it all with? Not much, if you ask us. We started the day off with…
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Overdrive Interactive is proud to announce that we won eight awards at the New England Direct Marketing Association (NEDMA)’s 37th Annual Awards Show! The awards show was held on July 23rd, 2018 in the beautiful Seaport District, to honor the incredible work of highly respectable marketers in categories like SEO, PPC, and creative execution, and…
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Hospital and Healthcare marketers have the responsibility to increase your organization’s visibility, be an authority in condition-related content, and a provide a positive experience when someone lands on your website from a search. Our recommendations below can be applied to any major industry, but we decided to focus our examples on Hospitals and Healthcare Providers….
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Healthcare and Hospital marketers have the responsibility to increase your organization’s visibility, be an authority in condition-related content, and a provide a positive experience when someone lands on your website from a search. Our recommendations can be applied to any major industry, but we decided to focus our examples on Hospitals and Healthcare Providers. LOCAL…
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