Driving Forward > Digital Marketing Blog

The Conversion-Driven Psychology of Color

by Jessica O'Brien February 15, 2022

Marketing is all about motivating someone to take action. Often, that action necessitates a behavior change. Since there have been things to sell, brands have been leveraging the power of color to sell them. Color does a lot of heavy…

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Marketing

Overdrive Releases The 2022 Social Media Map

by Margaret Siebert February 9, 2022

Marked by another year of work-from-home, the heavy reliance on digital mediums has continued and once again impacted the world of social media. With this trend expected to continue, maintaining a strong Social Media Strategy will be equally important in…

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Analytics

Google Analytics 4 Cross-Channel Attribution

by Jessica Smith January 24, 2022

Google Analytics 4 Cross-Channel Attribution Executive Summary Google Analytics 4 properties are now eligible for cross-channel data-driven attribution modeling. This is another advance in the next generation of Google Analytics. On January 26th, 2022, Google will be switching all GA4…

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Account Based Marketing

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the most successful tech B2B companies in the world….

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Event

Overdrive Celebrates at Harvard Club for our 2021 Holiday Party

by Margaret Siebert December 7, 2021

Last Thursday, December 2, the Overdrive team celebrated the year at the 2021 holiday party. The local-based crew attended the event at the prestigious Harvard Club in Boston, MA., while remote employees joined in on the merriment via a Zoom. After enjoying a delicious…

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Social Media

5 Black Friday Social Media Strategies

by Emma Ceplinskas November 22, 2021

The falling leaves and cooler days are tell-tale signs the best retail day of the year is around the corner – Black Friday! Around the world, Black Friday is a day of deals and discounts, kicking off the holiday shopping…

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Creative

Infusing Empathy into Demand Generation

by Jessica O'Brien November 12, 2021

A short while back, Adobe sponsored a webinar on the importance of infusing empathy into demand generation marketing. It was, in a word, enlightening. Design, and in its entirety, marketing, should always be positioned in a problem/solution mindset. Your audience,…

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Artificial Intelligence

10 Major Takeaways From the Facebook Connect Keynote

by Emma Ceplinskas November 9, 2021

On October 21, 2021, fans and marketers worldwide gathered for the eighth annual Facebook Connect conference. This one-day virtual event features the best and brightest on Facebook’s development team to share new advancements for the company and its expansion into augmented…

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Marketing Automation

How to Choose the Right Marketing Automation Platform

by Harry Gold October 31, 2021

Marketo or Hubspot – what do you prefer? Marketo or Hubspot? How about Pardot or Marketo? Or maybe Act-On or Hubspot? What marketing automation platform do you like or prefer? We get these questions a lot here at Overdrive. Why –…

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