Driving Forward > Digital Marketing Blog

COVID-19: B2B Tech Trending Keywords

by Dan Geller May 19, 2020

The COVID-19 situation has led to widespread changes throughout the digital space. New trends have been seen in the way businesses and consumers are now behaving and searching. We often see these new behavioral patterns appear in specific categories and…

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Account Based Marketing

Account-Based Marketing Webinar: Learning the Critical 4 Steps in ABM

by Monamie Bir May 14, 2020

LIVE Webinar on Always-on Account-Based Marketing (ABM) On Thursday, May 21, 2020, at 2 PM, join Overdrive CEO, Harry J. Gold and New England Direct Marketing Association (NEDMA) for a live FREE webinar, focusing on Overdrive’s tried and proven…

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Why Companies Still Need SEO During Covid-19

by nick holt May 14, 2020

As most of the global workforce goes remote in 2020, businesses and budgets are changing due to a decrease or increase in site traffic. Since this pandemic is new for marketers and organizations, there isn’t exactly a marketing blueprint but…

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Boston SEO

Google’s May 2020 Core Update

by Arthur Molinar May 8, 2020

Google’s Core Update Announcement On May 4th, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out worldwide to Google’s network of data centers over a series of…

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Social Media

How Social Platforms are Responding to COVID-19

by Christina Driscoll April 29, 2020

Now more than ever digital advertising is the most efficient way to reach consumers. During these abnormal times, many social platforms are making updates that enable companies to engage with consumers in new ways. Here are some of the helpful…

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Account Based Marketing

Account-Based Marketing Webinar: Why Your ABM Program Should Be Always-On

by Christina Driscoll April 20, 2020

More and more companies are using account-based marketing (ABM) to drive sales. Before launching an ABM strategy, it’s important to know that ABM tactics are testable over a period of time, and results can take a couple of years to…

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Marketing

Covid’s Effect on Digital Consumption

by Victoria Spero April 10, 2020

COVID-19 has brought on an array of different challenges. Like almost every other industry, digital marketing has been turned on its head. The pandemic has changed not only the way we communicate with the public through our messaging but the…

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Boston SEO

SEO for Video Series: Double Your Views With These Proven YouTube SEO Tactics

by Victoria Spero March 12, 2020

Video is one of the most useful tools in your digital marketing arsenal. Among its advantages are engaging with users and driving traffic to your website. Unlike still images and pure text ads, video forces users to stop scrolling in…

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Boston SEO

SEO for Video Series: Three Video Optimization Secrets to Outsmart Your Competitors

by Christina Driscoll March 9, 2020

In our new series on SEO for video, we’re giving away our best-kept secrets on video optimization. You’ve probably heard the term video optimization before – but how do you make sure your videos are optimized for YouTube? Well, lucky…

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