Authorship to Authority Our VP of Earned Media and Analytics, Jeff Selig, recently partnered with BrightEdge to discuss the importance of leveraging subject matter experts into your content to build authority and rank in the search engines. Check Out the Authorship to Authority SEO Deck and Webinar Download our Authorship to Authority Deck & Watch the…
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Account Based Marketing (ABM) over the years has grown to be an effective B2B marketing strategy. Approximately 85% of B2B marketers say that ABM delivers higher ROI than any other marketing initiatives. The B2B sales funnel is a lengthy process; one where leads must be carefully nurtured into a sale. This process isn’t targeted toward one…
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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…
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Success in marketing today means having your head around search marketing and knowing the top sites, tools, and resources. The world of search is ever-changing, so we’ve released an updated version of our Search Marketing Map to compile all the resources search marketers need to succeed. Overdrive Interactive’s signature Search Marketing Map includes over 281 live…
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Overdrive Interactive was a proud sponsor of the December 2018 Marketing Technology Summit. Overdrive CEO Harry Gold’s session, “Crafting the Customer Journey,” was a crowd favorite and taught attendees the power of continuing to ask “And Then What?” in their sales and marketing plan execution. To gain these insights for yourself, download the complete presentation…
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The 9th Annual Marketing Technology Summit was a smashing success! With speaker sessions from Google, Ziff Davis B2B, HubSpot, and more, summit attendees learned the current best practices in marketing to power their programs and boost ROI. We were proud to sponsor the event along with Ziff Davis B2B, Japs-Olson Company, Sheppard Envelope MFG CO,…
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The major drive for marketers today is to get people to immediately click, buy, engage, and consume. However, many companies don’t know the basic channels and tactics when it comes to digital marketing. So, how can you drive success in your e-commerce or omni-channel organization? In his keynote presentation at the NEMOA Fall Summit, CEO…
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Save 50% off with this registration link. We’re excited to announce that we are sponsoring the 9th Annual New England Marketing Association (NEDMA) Marketing Technology Summit on December 3 at The Conference Center at Bentley University in Waltham, MA. Join the New England Direct Marketing Association (NEDMA) for a full day of learning on the…
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Google is closing the doors on the social network Google+ after user data was exposed from a glitch in software. An estimated 500,000 accounts could have been affected in this data breach, with the following information exposed: full names, email addresses, occupation, gender, and age. There will be a transition period over 10 months, giving…
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