Overdrive Interactive is proud to announce that we won eight awards at the New England Direct Marketing Association (NEDMA)’s 37th Annual Awards Show! The awards show was held on July 23rd, 2018 in the beautiful Seaport District, to honor the incredible work of highly respectable marketers in categories like SEO, PPC, and creative execution, and…
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Healthcare and Hospital marketers have the responsibility to increase your organization’s visibility, be an authority in condition-related content, and a provide a positive experience when someone lands on your website from a search. Our recommendations can be applied to any major industry, but we decided to focus our examples on Hospitals and Healthcare Providers. LOCAL…
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Hospital and Healthcare marketers have the responsibility to increase your organization’s visibility, be an authority in condition-related content, and a provide a positive experience when someone lands on your website from a search. Our recommendations below can be applied to any major industry, but we decided to focus our examples on Hospitals and Healthcare Providers….
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NEDMA’s 56th Annual Conference was a day to remember this year! The theme around this year’s conference was “What’s New! What’s Now! What’s Next!”, and the speaker sessions certainly highlighted the latest and greatest marketing strategies without fail. Overdrive Interactive sponsored the event with Japs-Olson Company and DMM, and CEO Harry Gold presented his informative…
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The majority of us don’t click on Google Ads because we understand how much they cost-per-click We know the word variations that will give us a quick answer (e.g., how, what, who) We know “video keywords” and how to optimize for them. We know the difference between navigational, transactional, and informational searches. We know what keywords…
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Save 50% with this registration link. Big news! Overdrive Interactive Founder and CEO, Harry Gold, will present his session “Become a Marketing Engineer”, at the New England Direct Marketing Association’s 56th conference on May 16th, 2018. This conference is a one-day event that brings together experts in the field of marketing to share the latest on…
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Earn the Tweet Carousel for Branded Searches Issue: You do not receive a carousel for their tweets on branded searches. There is no method to guarantee a Tweet Carousel for branded searches since it is at Google’s discretion, based on the authority of your Website and Twitter Account, and the type of listings on Page…
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What is the GDPR? Essentially, the GDPR (General Data Protection Regulation) is a regulation from the European Parliament that replaces the current outdated law and aims to give consumers more control over their personal data. Businesses must now obtain proper consent from consumers to collect data and use it. This will affect all types of…
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How can you compete in today’s modern world of marketing? By becoming a Marketing Engineer. Evolve the way you approach digital marketing by discovering the best practices and platforms to use. Register for the Becoming a Marketing Engineer: Crafting the Customer Journey Webinar on Wednesday, April 25, 2018 at 2pm EDT. In this webinar, you will learn…
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