Branding

Simple Twitter Tips for B2B CMOs

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Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve…

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Boston SEO

SEO over-optimization

Google On “Over-Optimization”

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Google’s Gary Illyes announced this week that he was looking for topics for a post that would seek to debunk some of the myths that exist in the SEO community. Because Google’s algorithm is kind of a black box, they’re rarely 100% clear in explaining how it works. People like Illyes, his colleague John Mueller,…

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Analytics

SEO delivers the Highest ROI

CMO’s Guide to SEO

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The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…

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Account Based Marketing

Overdrivers Get ABM Certified by Demandbase

Overdrivers Get #ABMCertified by Demandbase

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Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what they each said about the program: “Taking the Advanced ABM class from Demandbase helped gain…

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Event

NEDMA Annual Conference Handshake

Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference

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I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive Interactive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting factoids, mind-blowing marketing revelations, and delicious brownie platters. The conference opened with Nancy Harhut’s…

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