Driving Forward > Digital Marketing Blog

Gain Even More Omni-Channel Presence with Discovery Ads

by Isaac Maurice September 9, 2020

History: Google Discover Google introduced Discover on its mobile home screen back in 2016 to quietly insert itself into the “News Feed” arena along with the biggest social players such as Facebook (Instagram), Twitter, and LinkedIn. Just as YouTube was…

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Lead Generation

Get Users to Take Action with LinkedIn Lead Generation Forms

by Alyssa Carino July 13, 2020

Lead Generation Forms are one of LinkedIn’s many features that help to simplify user engagement with ads. The overarching goal of lead generation forms is to increase mobile and desktop conversion rates by adding CTAs on your ads, making it…

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Media

Encourage Engagement with LinkedIn Conversation Ads

by Eric Carlo June 22, 2020

Why Use LinkedIn Conversation Ads? With the start of the new quarter around the corner, advertisers are looking for new ways to get their audiences to engage with their brand. While LinkedIn has always been a hot spot for B2B…

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COVID-19: Healthcare Trending Keywords

by Dan Geller June 5, 2020

The COVID-19 situation has led to widespread changes throughout the digital space. New trends have been seen in the way consumers and businesses are now behaving and searching. We often see these new behavioral patterns appear in specific categories and…

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COVID-19: Consumer Trending Keywords

by Dan Geller June 1, 2020

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Account Based Marketing

Always on ABM Webinar- Launching and Optimizing the ABM Customer Journey

by Monamie Bir May 26, 2020

Webinar Recap: Always on Account-Based Marketing Why should Account-Based Marketing be Always- On? Always-On ABM puts your brand in front of the people who can actually buy what you sell and keeps it there ALL THE TIME – not just…

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COVID-19: B2B Tech Trending Keywords

by Dan Geller May 19, 2020

The COVID-19 situation has led to widespread changes throughout the digital space. New trends have been seen in the way businesses and consumers are now behaving and searching. We often see these new behavioral patterns appear in specific categories and…

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Account Based Marketing

Account-Based Marketing Webinar: Learning the Critical 4 Steps in ABM

by Monamie Bir May 14, 2020

LIVE Webinar on Always-on Account-Based Marketing (ABM) On Thursday, May 21, 2020, at 2 PM, join Overdrive CEO, Harry J. Gold and New England Direct Marketing Association (NEDMA) for a live FREE webinar, focusing on Overdrive’s tried and proven…

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Why Companies Still Need SEO During Covid-19

by nick holt May 14, 2020

As most of the global workforce goes remote in 2020, businesses and budgets are changing due to a decrease or increase in site traffic. Since this pandemic is new for marketers and organizations, there isn’t exactly a marketing blueprint but…

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