Driving Forward > Digital Marketing Blog

AMA Interview: What is Customer Journey Mapping and Why It’s Critical to Your Marketing Strategy with Overdrive CEO Harry J. Gold

by Brienne Swanson July 2, 2021

The American Marketing Association of Boston recently interviewed Overdrive CEO, Harry J Gold for their podcast, Talking Marketing. Listen to Harry discuss how customer journey mapping can help you better understand your target audience and why this is…

Read the full article

Analytics

6 Google Analytics KPIs CMOs Should Track

by Jessica O'Brien April 27, 2021

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of digital marketing KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs…

Read the full article

Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

Read the full article

Analytics

Google Analytics 4

by Jeff Selig March 16, 2021

Google Analytics 4 Executive Summary GA4 is the next generation of Google Analytics. GDPR, CCPA, and private browsing have affected how and what information cookies can gather. The release of GA4 means that Google is expecting cookie tracking to end…

Read the full article

Uncategorized

Overdrive Releases The 2021 Search Marketing Map

by Brienne Swanson March 16, 2021

Search marketing is what allows companies to get to the front page on search engines either organically or through paid ads. The search marketing space is constantly evolving and there are new algorithm updates all the time. That’s why we’ve…

Read the full article

Account Based Marketing

Live Webinar: Crafting the Demand Gen Customer Journey

by Monamie Bir March 5, 2021

LIVE Webinar on Crafting the Demand Gen Customer Journey On Thursday, March 25th, 2021, at 2:00 p.m. EST, join Overdrive CEO, Harry J. Gold, for a live, FREE Webinar to learn how you and your team can create demand…

Read the full article

Analytics

Spam Bot Traffic in Google Analytics

by nick holt February 3, 2021

Spam Bot Traffic in Google Analytics On January 31, Google Analytics accounts were hit with a large spike classified as a “landing page” (coming from Google) from one of these four referrals: /bottraffic.live /trafficbot.life /bot-traffic.xyz /bot-traffic.icu Although Google’s anti-spam team…

Read the full article

Account Based Marketing

Overdrive Launches the Ultimate Demand Gen Ops. Map

by Monamie Bir December 4, 2020

Explore the skills and technology you need to build the ultimate demand gen ops team! The variety of skills you need to run a competitive organization grows by the day and no organization or team has every capability they need…

Read the full article

Newer Posts Older Posts