The majority of us don’t click on Google Ads because we understand how much they cost-per-click We know the word variations that will give us a quick answer (e.g., how, what, who) We know “video keywords” and how to optimize for them. We know the difference between navigational, transactional, and informational searches. We know what keywords…
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Save 50% with this registration link. Big news! Overdrive Interactive Founder and CEO, Harry Gold, will present his session “Become a Marketing Engineer”, at the New England Direct Marketing Association’s 56th conference on May 16th, 2018. This conference is a one-day event that brings together experts in the field of marketing to share the latest on…
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Earn the Tweet Carousel for Branded Searches Issue: You do not receive a carousel for their tweets on branded searches. There is no method to guarantee a Tweet Carousel for branded searches since it is at Google’s discretion, based on the authority of your Website and Twitter Account, and the type of listings on Page…
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What is the GDPR? Essentially, the GDPR (General Data Protection Regulation) is a regulation from the European Parliament that replaces the current outdated law and aims to give consumers more control over their personal data. Businesses must now obtain proper consent from consumers to collect data and use it. This will affect all types of…
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How can you compete in today’s modern world of marketing? By becoming a Marketing Engineer. Evolve the way you approach digital marketing by discovering the best practices and platforms to use. Register for the Becoming a Marketing Engineer: Crafting the Customer Journey Webinar on Wednesday, April 25, 2018 at 2pm EDT. In this webinar, you will learn…
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Marketing Conference Topics and Sessions Need a new blog post about marketing? Need to present at a conference and can’t think of a catchy topic? Or just looking for the latest industry trend? We compiled a list of topic sessions that cover industry trends, niches, workshops, and keynotes from popular marketing conferences in 2018. Conference…
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Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to index and determine rankings for a page.) How your website renders on a mobile device…
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The Ultimate SEO Dashboard for CMOs Live Webinar CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results and reports command high-level interest and support from management? Then this webinar is for you! Register for our Ultimate SEO Dashboard for…
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Podcast SEO Checklist Read our SEO checklist and tips on how to improve your Itunes rankings and increase the visibility of your podcast episodes in Google’s search results. On-Page Optimizations Relevant Thumbnail and Cover Art Target Keyword in Page URL Host Name and Description of each Podcast Episode Target Keyword in the Name of Episodes…
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