Driving Forward > Digital Marketing Blog

What is Conversion-Oriented Creative?

by Monamie Bir October 14, 2022

At Overdrive, when it comes to creative, we believe in one philosophy- Your creative should be driving conversions. Creative, should not only look good but also maximize your target’s need to engage. See Overdrive CEO Harry J. Gold…

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Overdrive

TikTok Rivals Google for Search Engine Dominance Among Gen Z

by Emma Ceplinskas October 14, 2022

For decades, Google has dominated digital search. However, Generation Z (those born between 1997 and 2012) is ushering in a new competitor, TikTok. The highly visual and personalized discovery tools on TikTok have prompted to use the video-sharing platform as…

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Advertising

How Digital Marketing Channel Integrate

by Monamie Bir October 12, 2022

To get the maximum out of your lead gen program, you need to integrate your communication across all digital marketing channels so that your customers get a holistic, omnipresent brand experience See Overdrive CEO, Harry J. Gold discuss how digital…

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Account Based Marketing

Three Levels of Customer Journey Optimization

by Christina Lata October 11, 2022

A customer journey audit and optimization process identifies the weakest spots in your customer journey and turn them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract…

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Account Based Marketing

Know Your MarTech

by Christina Lata October 10, 2022

How can you manage your marketing if you don’t know your MarTech? See Overdrive CEO Harry J. Gold explain how to quickly audit the MarTech systems your organization uses to power digital marketing. Video Transcript “Get to know the people,…

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Awards

Overdrive Wins 2022 WebAwards

by Emma Ceplinskas October 7, 2022

We’re pleased to announce that Overdrive has received the Web Marketing Association’s WebAward Competition’s Best Medical and Medical Equipment Website for Embr Labs. Extending a huge congratulations to our client, Embr Labs, and the Overdrive team members for their hard work….

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Account Based Marketing

What is Full-Funnel Marketing?

by Christina Lata September 27, 2022

To be a full-funnel marketer, you need to be able to visualize your end-to-end customer journey. Starting with brand awareness, moving on to Demand Gen and Account-Based Marketing (ABM) in mid-full, and finally Nurture to persuade your target audience…

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Account Based Marketing

What is Reverse IP Lookup?

by Christina Lata September 27, 2022

The key to a successful Account Based Marketing (ABM) Program is accurately identifying customers (with purchase intention), who are looking for your product. This helps you to build your prospect target list, and IP look-up accelerates this process. Do…

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Account Based Marketing

What is Intent-Based Targeting?

by Christina Lata September 27, 2022

Account- Based Marketing (ABM) is a highly targeted marketing strategy that focuses a company’s marketing efforts on a selected target audience group who are already on your target list or have shown “intent” to purchase your product. Intent data is…

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