Podcast SEO Checklist Below is an SEO checklist and tips on how to increase the visibility of your podcast episodes in Google’s search results. On-Page Optimizations Target Keyword in URL Target Keyword in Title Tag Target Keyword in Meta Description Introductory Text with 2-3 Summary Bullets Embed Video with a Relevant Image Thumbnail Internal Link…
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NEDMA’s 8th Annual Marketing Technology Summit was a huge success this year! We had an amazing lineup of speakers and exhibitors, and attendance was at an all-time high. We were proud to sponsor the event with Demandbase, and feature two presenters, CEO Harry Gold, and VP of Search, Social, and Analytics, Jeff Selig. The Overdrive booth looks fantastic!…
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When it comes to better Findability, analyze your website performance. Better and richer data sets infused with behavior insights. Below is a list of all the dimensions and metrics found in Google Analytics reports Core Reporting API. You can use the Metadata API to: Automatically discover new columns Access all dimensions and metrics attributes for Google Analytics…
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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…
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Chatbots 101 When you think of good customer service, what comes to mind? Effective communication between employees and customers is certainly one example. As technology is advancing, brands are finding effective ways to engage with their audience. Chatbots are one example that companies have been experimenting with, and many have found success with the messaging…
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Artificial intelligence marketing tools help deliver the goods Far beyond a dolphin swimming in the data streams (Dolphins can send and receive 20x the amount of information humans can with our senses), AI by its very nature (AI 10 Million Times Faster Than Humans) is set to make sense and insights into both large and small marketing data…
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Save 50% with this registration link. We have some big news! We’re excited to announce that Demandbase has joined Overdrive in sponsoring the New England Marketing Association (NEDMA) 2018 Marketing Technology Summit! Demandbase is an account-based marketing agency that offers solutions to target and close bigger deals with your key accounts. Christine Farrier, Senior Manager…
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Schema markup is code, added to your website that adds more information about your website displayed below the title tag. It helps search engines understand your content and better their search result to offer additional information to users. There are three formats of schema markups are common in the most popular search engines. JSON-LD Microdata…
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Without even knowing it, artificial intelligence is impacting our day-to-day lives. To say that it’s changing the way we operate across all aspects of business is only an understatement. By 2025, the artificial intelligence market will surpass $100 billion. This means that organizations should prepare for an AI first world, if not already planned for…
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