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The American Magazine is Dead

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Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend as advertisers increasingly move to the digital world.  In 2011, the average circulation for the…

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Mobile Commerce – It’s Heating Up!

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The chatter around the growth of mobile commerce has been endless and at times unnecessary.  However, some interesting news was issued by ABI Research in their “Mobile Money and Shopping” report. According to their report, many key factors will be playing a role in Smartphone adoption worldwide.  While people from emerging countries are starting to…

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Using credits to buy more than just your next Farmville pet on Facebook

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According to SmartBlog, the purchasing trend on Facebook is leading towards a revolution for online shopping.  In the not-so-distant future, users may be able to purchase products through Facebook using credits rather than dollars.  This new shopping process would eliminate the transition from Facebook page to company website for purchasing.  If this process were to…

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Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

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Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics for online media are meaningless without looking at the big picture, which should include attribution…

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