Advertising

Leaning In with Sheryl Sandberg

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I was able to see Sheryl Sandberg, COO of Facebook, speak a few weeks ago at a Harvard Undergraduate Women in Business event, where she was speaking about her book Lean In: Women, Work and the Will to Lead. She starts each of her presentations asking the audience to stand up if they have ever…

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Social Media

Facebook Announces New News Feed

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Today Facebook announced its plans for News Feed in a three part presentation from the Facebook team. The News Feed will be enhanced with: A New design Choices of Feeds Consistency across devices New Design The new Facebook News feed will be more image based, showcasing photos front and center in a more beautiful and…

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E-Commerce

What’s Next in E-Commerce

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Last Friday I attended the MITX “What’s Next? E-Commerce Summit” which featured many local Boston-area brands and how they’ve adapted to the changing e-commerce landscape. The speakers represented a variety of small and large players, including in-store retail brands that had to bridge the gap to online, e-commerce only companies, breakout retail brands and a few new…

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Social Media

Facebook Announces Graph Search

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Mark Zuckerberg and the Facebook team made a big announcement today. Zuck started out discussing the three pillars of the Facebook ecosystem- 1. News Feed 2. Timeline and now …. 3. Graph Search Graph search is designed to take a search and return an answer, not a set of links like a typical web search….

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Social Media

Facebook Testing Pages Feed

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Brands want to reach all of their fans, and some fans want to see every post by a brand, so Facebook is coming to the rescue with a solution! Facebook is beginning to roll out a new feature so that if you want to receive a notification every time a Page updates, you are able to by…

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Social Media

New Twitter Profile Pages

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Twitter made updates to its Profile Pages this morning, and the new update is available to everyone now. Twitter has created a new look for Profile Pages including a Header Photo and an updated Background image. Similar to Facebook Timeline cover photos, the Headline image on Twitter is another image to be included in your…

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Overdrive

2012 Chase Corporate Challenge

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On Thursday, July 12th a few members of our Overdrive team participated in the 2012 Chase Corporate challenge, a 3.5 mile race in downtown Boston benefitting the JPMorgan Chase Foundation which in turn was making donations to The Emerald Necklace Conservancy and to Horizons for Homeless Children. With an astounding 12,000 participants from nearly 700…

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