Get your head around the advancements of AI and SEO with this webinar session that includes an overview of how AI is powering new search engine results. Jun 5, 2024 01:00 PM EST Register Now.

×

Driving Forward > Digital Marketing Blog

Facebook Announces Graph Search

Mark Zuckerberg and the Facebook team made a big announcement today.

Zuck started out discussing the three pillars of the Facebook ecosystem-

1. News Feed

2. Timeline

and now ….

3. Graph Search

Graph search is designed to take a search and return an answer, not a set of links like a typical web search. On Facebook, you can only search for content that is shared with you.

Some things you can search for:

–          People who live in your city or a hometown or who are near you AND have something in common. Also, maybe  you met someone at a party and know they’re friends with Danielle but don’t remember their name. You can search for that.

–          Photos of friends in a specific location, photos of  your family or photos before a certain date.

–          Places you or your family has visited, restaurants your friends have gone to.

–          Interests of your friends. Maybe you’re trying to find out what your friends like for music or languages they speak or if they like a tv show like you do.

Results are based on:

–          People most important to you and/or

–          Pictures that have the most likes

This could mean a LOT of things for Facebook users and marketers in the future. Some examples:

–          Contextual ads specific to items you’re searching for.

–          The ability to access Local Information easier.

–          Privacy issues if users are unaware of how their information gets shared.

Get more information on this live blog from Mashable or from Facebook’s official announcement.

Dev Tool:

Request: blog/facebook-announces-graph-search
Matched Rewrite Rule: blog/([^/]+)/?$
Matched Rewrite Query: post_type=post&name=facebook-announces-graph-search
Loaded Template: single.php