The Content Explosion: 2,000 Assets, One Brand, 46% Growth

Building on previous success with content performance, we coordinated with global and local teams to develop a more robust content intake process. We gathered FAQs, terminology, audience insights, and competitive data to capture market nuances while maintaining brand consistency. Next, to boost non-branded keyword growth, we conducted keyword research and mapped themes to the student journey, using keywords that included: loan applications, studying abroad, immigration support, scholarships, and career planning. Then to help MPOWER becoming a more trusted resource, we developed an SEO content strategy targeting international students across multiple markets, including 200+ new pages and localized content. Along with a strategy, we built an English-US content library that was localized and adapted for tone, visuals, and cultural relevance— going far beyond simple translation.