Wisconsin Cheese AI Overview Benchmark Case Study | Overdrive

Wisconsin Cheese

Building Category Authority in AI Overviews—with a Benchmark and Roadmap for Sustained AI Search Visibility

18,112

Oct 2025 benchmark

AI Overview Citations

among tracked competitor domains

AI Overview Citations

100% Positive

Brand Sentiment

Project Overview

Wisconsin Cheese partnered with Overdrive to understand and strengthen its visibility within Google’s AI Overviews. Using an AIO benchmark built in BrightEdge DataCube and brand and prompt monitoring via Scrunch, Overdrive quantified AI citation presence, identified which site content was driving visibility, benchmarked performance against key competitors, and outlined a strategic roadmap to protect and expand category leadership as AI-driven search continues to evolve.

The Challenge

AI Overviews were changing how category information is discovered and which sources AI cites as trusted.
Wisconsin Cheese needed a defensible baseline for AI Overview visibility and citation performance.
The team needed clarity on which content types were earning AI citations and what factors influenced those citations.
Competitive pressure from other cheese authorities and aggregator sites required a clear, objective benchmark.
Measurement needed to translate into a practical FY26 content and site roadmap to maintain advantage.

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Our Solution

Built an AI Overview citation benchmark in BrightEdge DataCube to quantify citation footprint over time.

Analyzed citation drivers by site section to identify which content types and URL groups contributed most to AI visibility.

Used Scrunch to monitor tracked prompts and AI responses, including sentiment and top-position presence.

Conducted competitive benchmarking to understand citation leadership versus key competitor domains.

Delivered an actionable roadmap for FY26 content strategy, trust signals such as authorship and authority, and navigation and site improvements to sustain AI Overview momentum.

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