PetSmart:
Paid Social Campaign
PetSmart Paid Social Campaign
Project Overview
PetSmart Veterinary Services came to Overdrive as they were looking to significantly expand their network of franchise-owned veterinary clinics inside PetSmart retail store locations.
Services Provided
- Account audit and restructure
- Expansion into Facebook (from Meta only)
- Creative refresh
- Testing new ad formats
- Targeting analysis and update
- Interactive dashboard creation
- Landing page analysis and testing
Campaign Highlights
Paid Social Campaign
Overdrive was tasked with raising awareness of the brand, and driving phone and web vet clinic appointments. Paid Social via Facebook and Instagram was a key component of this multichannel effort.
Paid Social Campaign
Overdrive was tasked with raising awareness of the brand, and driving phone and web vet clinic appointments. Paid Social via Facebook and Instagram was a key component of this multichannel effort.
User Feedback
Measured Success on Social
Click Through Rate
75%
Cost Per Booking
-22%
Cost Per Click
-32%
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