PetSmart:
Paid Social Campaign
PetSmart Paid Social Campaign
PetSmart Veterinary Services came to Overdrive as they were looking to significantly expand their network of franchise-owned veterinary clinics inside PetSmart retail store locations.
75%
Click Through Rate
-22%
Cost Per Booking
-32%
Cost Per Click
Project Overview
PetSmart Veterinary Services came to Overdrive as they were looking to significantly expand their network of franchise-owned veterinary clinics inside PetSmart retail store locations.
Services Provided
- Account audit and restructure
- Expansion into Facebook (from Meta only)
- Creative refresh
- Testing new ad formats
- Targeting analysis and update
- Interactive dashboard creation
- Landing page analysis and testing
Campaign Highlights
Paid Social Campaign
Overdrive was tasked with raising awareness of the brand, and driving phone and web vet clinic appointments. Paid Social via Facebook and Instagram was a key component of this multichannel effort.
Paid Social Campaign
Overdrive was tasked with raising awareness of the brand, and driving phone and web vet clinic appointments. Paid Social via Facebook and Instagram was a key component of this multichannel effort.
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