Navisite Integrated Digital Demand Generation

Project Overview

NaviSite came to Overdrive to help them deploy an integrated digital marketing campaign to drive qualified lead generation for Application Services, Hybrid Cloud Services, Desktop Cloud Services (DaaS), and Hosting & Colocation.

Services Provided

Paid Search Management
Remarketing Display
Whitehat Search Engine Optimization
Landing Design Development
Conversion Rate Optimization (CRO)
Banner Creative
Campaign Tracking and Analytics

Campaign Highlights

 Paid Search Management 

Overdrive rearchitected the entire paid search program around sales-oriented offers and messaging with the goal of targeting prospects who were further down the sales opportunity funnel.

Revised offer structure
New messaging architecture
Revised ad text
Redesign landing pages

 Paid Search Management 

Overdrive rearchitected the entire paid search program around sales-oriented offers and messaging with the goal of targeting prospects who were further down the sales opportunity funnel.

Revised offer structure
New messaging architecture
Revised ad text
Redesign landing pages

 Landing Page Development 

Conversion-focused landing pages were designed and developed across multiple product lines to actively engage the sales-oriented mindset.

 Remarketing Display 

A remarketing program was developed and deployed that enabled NaviSite to re-engage users across a wide variety of high profile online properties.

 Conversion Rate Optimization 

Overdrive developed a comprehensive list of CRO-focused design recommendations for landing pages based on the client’s feedback and competitor review. The designs were in alignment with the goal to move more leads down the sales pipeline and specifically target top and mid-funnel opportunities to fill up a “Contact Form”.

 White Hat SEO 

Overdrive developed and deployed a targeted Organic Search Engine Optimization program to improve Navisite’s rankings around the key term and to increase organic search traffic.