PetSmart:

Paid Search Management

PetSmart Paid Search Management

Project Overview

After a thorough audit, Overdrive restructured the account, updated targeting, improved ad copy, optimized landing pages and build a custom interactive reporting dashboard. Within the first 3 months, conversion rate and cost per conversion both improved by over 22%.

Services Provided

Campaign Highlights

Paid Search Management

Overdrive launched a comprehensive paid search program, coupled with the design and development of conversion-optimized paid search landing pages, which resulted in significantly increased conversion rates and ROI.

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User Feedback

Measured Success on Social

Conversion Volume

62%

Cost Per Conversion

-23%

Conversion Rate

22%

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