PetSmart:
Paid Search Management
PetSmart Paid Search Management
After a thorough audit, Overdrive restructured the account, updated targeting, improved ad copy, optimized landing pages and build a custom interactive reporting dashboard. Within the first 3 months, conversion rate and cost per conversion both improved by over 22%.
62%
Conversion Volume
-23%
Cost Per Conversion
22%
Conversion Rate
Project Overview
After a thorough audit, Overdrive restructured the account, updated targeting, improved ad copy, optimized landing pages and build a custom interactive reporting dashboard. Within the first 3 months, conversion rate and cost per conversion both improved by over 22%.
Services Provided
Campaign Highlights
Paid Search Management
Overdrive launched a comprehensive paid search program, coupled with the design and development of conversion-optimized paid search landing pages, which resulted in significantly increased conversion rates and ROI.
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