Christina Lata

Director, Social Media

Christina Lata, the Director of Social Media with 12 years of experience, is an expert in social media marketing and strategy. Her expertise encompasses the entire spectrum of social media management, from strategy development to campaign execution and performance analysis. Christina excels in paid social media campaigns across various platforms, leveraging social advertising effectively for client objectives. She navigates sensitive situations and protects brand reputation in the fast-paced social media landscape. Christina identifies and collaborates with key opinion leaders to extend brand reach and credibility through influencer marketing. She streamlines social media operations using various management tools. Christina develops and executes effective social media strategies that drive engagement, brand awareness, and conversions, applying her comprehensive understanding of media and communications principles to her hands-on social media experience.

Education

Bachelor of Science, Communications Media, Indiana University of Pennsylvania

Master of Science, Media and Communications Studies, Florida State University

Certifications

Meta: Blueprints

Google: Ad Words

Master Certificate: Digital Video Production

Florida State University

Publications

Honors/Awards

2024: IAC - Outstanding Achievement in Internet Advertising - Carlisle Wide Plank Flooring

2020: Adrian Award - Advertising: Silver - Belize Tourism

2020: Adrian Award - Digital Marketing: Silver - Belize Tourism

2020: Adrian Award - Integrated Marketing: Bronze - Visit Tallahassee

Expertise

Social Media/Integrated Strategic Planning

End-to-End Paid Social Media (all platforms)

Reporting & Data Analytics

Crisis Management & Implementation

New Business Development

Influencer Campaign Activation

Facebook/Twitter Ads Manager

Facebook Analytics

Content Creation

Editing

Execution

Giveaway/Sweeps Development & Rules

Celebrity/Spokesperson Content Strategy

Netbase

Upfluence

Adobe Photoshop

Falcon.IO

Sprout Social

Sprinklr

Socialbakers

ShortStack

Agorapulse

Adobe InDesign

Adobe Premiere

Adobe Photoshop

Google Analytics

SEO Writing

Photography

Short & Longform Writing

Microsoft Office

Spanish

Boards

Languages

Spanish

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Articles by

Christina Lata

March 4, 2026
Organic Media

LinkedIn’s AI Search Tips Are an AEO Playbook in Disguise

LinkedIn’s guidance on “maximizing presence in AI search” is essentially Answer Engine Optimization (AEO) applied to social: write so AI can understand, trust, and reuse your content. That means tighter structure (clear sections and headings), stronger authority signals (real experts, timestamps, distinct POV), and more extractable proof (definitions, steps, checklists). The teams that win won’t just chase engagement—they’ll build content that performs in the feed and becomes a credible source inside AI-generated answers.
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