Hailey Burnham, an Associate Director of Paid Media with 8 years of experience, has honed her expertise in digital advertising. Her skill set encompasses a wide range of digital media strategies, with particular focus on online advertising, programmatic advertising, and analytics. Hailey's proficiency extends to both B2B and B2C marketing strategies, allowing her to tailor campaigns to diverse audience segments. She possesses advanced skills in Meta and LinkedIn advertising platforms, leveraging these channels to drive engagement and conversions. Hailey implements sophisticated, data-driven media buying strategies. Her analytical skills allow her to interpret complex data sets, optimizing campaign performance and ROI.