Jennifer Callahan
Jennifer Callahan, serving as the Senior Vice President of Paid Media, brings over 31 years of experience in the communications and digital marketing sectors. She holds a Bachelor of Arts in Communications from the University of Rhode Island. Throughout her extensive career, Jennifer has developed a comprehensive skill set that includes expertise in Google Ads, interactive marketing, digital strategy, lead generation, online advertising, digital media, interactive media, media buying, Meta, LinkedIn, programmatic advertising, digital display, mobile marketing, account-based marketing, search marketing, landing page optimization, web analytics, display advertising, social media marketing, conversion optimization, e-commerce marketing, Google Analytics, and analytics and reporting. Her proficiency in these areas enables her to lead effective paid media strategies and drive successful marketing campaigns.
Education
Certifications
Publications
Honors/Awards
Expertise
Google Ads
Interactive Marketing
Digital Marketing
Digital Strategy
Lead Generation
Online Advertising
Digital Media
Interactive Media
Media Buying
Meta
Programmatic
Digital Display
Mobile Marketing
Account Based Marketing
Search Marketing
Landing Page Optimization
Web Analytics
Display Advertising
Social Media Marketing
Conversion Optimization
E-commerce Marketing
Google Analytics
Analytics and Reporting