Mike Mckenzie

"Mike McKenzie, Director of Demand Generation, brings a strategic and data-driven approach to modern marketing. With a strong foundation in marketing and administrative studies (B.S. in Marketing and M.S. in Administrative Studies from Boston College’s Carroll School of Management), Mike combines academic insight with hands-on expertise to drive measurable growth across digital channels. His leadership in demand generation is backed by a deep understanding of multi-channel and content marketing, lead generation, and marketing analytics. Mike’s proficiency in tools like HubSpot Marketing Hub and his certifications in ABM and growth hacking reflect his commitment to staying at the forefront of marketing innovation. He excels in campaign and CRM management, marketing automation, and budget oversight - skills that enable him to lead high-performing teams and execute scalable marketing strategies. Mike’s ability to align marketing initiatives with business objectives makes him a key contributor to revenue growth and brand visibility."

M.S., Administrative Studies, Boston College,

B.S., Marketing; Applied Marketing Management, Boston College Carroll School of Management,

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HubSpot Marketing Hub Software

ABM Certification: Advanced

Growth Hacking Tips

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Demand Generation

Online Marketing

Multi-Channel Marketing

Lead Generation

Content Marketing

Marketing Analytics

Campaign Management

CRM Management

Budget Management

Team Leadership

Marketing Automation

English