Michael Orlinski

Michael Orlinski, the SVP, Director of Paid Media with 25 years of experience, is a veteran in the digital advertising landscape. He has deep understanding of paid media strategies across multiple channels, with expertise in Google Ads and various digital advertising platforms. Michael derives actionable insights from complex data sets, informing strategic decisions and optimizing campaign performance. He navigates the evolution of digital advertising, from its early days to current sophisticated, AI-driven approaches. Michael oversees large-scale paid media initiatives and teams. He develops paid media strategies that drive performance metrics and align with broader brand communication goals. Michael guides the development and execution of effective, large-scale digital advertising strategies through his comprehensive understanding of the paid media ecosystem and strategic vision.

B.S., Marketing, University of Hartford

B.A., Public Relations, University of Hartford

Google Ads Provessional since 2006

Google Analytics Qualified Professional

BrightEdge Certified Professional

ABM Certification

Meta Blueprint Certified

Data Visulaization (Bentley University)

Mastering Data Analysis in Excel (Duke University)

People Analytics (University of Pennsylvania)

Pixability

ClickZ

Google Ads

Interactive Marketing

Digital Marketing

Digital Strategy

Lead Generation

Online Advertising

Digital Media

Interactive Media

Media Buying

Meta

LinkedIn

Programmatic

Digital Display

Mobile Marketing

Account Based Marketing

Search Marketing

Landing Page Optimization

Web Analytics

Display Advertising

Social Media Marketing

Conversion Optimization

E-commerce Marketing

Google Analytics

Analytics and Reporting